Parle Agro has revealed that it is re-entering the fizzy drinks market with ‘ Cafe Cuba ‘ – India’s first fizzy coffee – the beverage is a combination of roasted coffee beans and carbonated fizz. The product was unveiled on Tuesday, September 24th, 2013.

Exactly 2 decades ago in 1993, Parle Agro sold its carbonated beverages businesses with iconic brands Thums Up, Limca, Gold Spot and Citra to Coca-Cola Co.which included a non-compete agreement.

It currently sells Frooti and Appy soft drinks and is re-entering the market with a planned launch in early 2014 with India’s first fizzy coffee – Cafe Cuba which is not being branded as a soda. The company has 14 factories in India which will produce Cafe Cuba.

Parle Agro, the Mumbai headquartered company has a presence in about 44 countries worldwide. Apart from soft drinks the company also sells packaged drinking water ‘Bailey’, baked wheat snacks ‘Hippo’ brand and ‘Softease’ toffees.