NATIONAL: IT TECH BENEFITS :Adobe Express adds support for eight Indian languages, new features

Content creators in India can leverage Adobe Firefly powered GenAI features in Adobe Express to create localised videos, flyers, banners, logos, and more.

Adobe Express

Adobe has added Indian language updates to its content creation app Adobe Express. According to the company, the interface for Adobe Express on Desktop Web and mobile is now available in Hindi, Tamil, and Bengali. Furthermore, the Translate feature in Adobe Express for Desktop Web now supports eight Indian languages, including Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil, and Telugu.

Content creators in India can leverage Adobe Firefly powered GenAI features in Adobe Express to create localised videos, flyers, resumes, banners, logos, and more.

What are the new features?

With local language capabilities in Adobe Express, users will be able to create a wide range of content in eight Indian languages. Local language users will now be able to navigate the tool with ease, improve productivity, and browse relevant features and templates, leading to quicker task completion, said Adobe.

Furthermore, users can easily translate text across single and multiple-page files, eliminating the need for manual translations and external tools. However, the Translate feature is a premium offering but is  currently available for free for a limited period.

Also, the user interface is now available in Hindi, Tamil, and Bengali. Users can selectively control which text elements are translated as per their need.

Govind Balakrishnan, senior Vice President, Adobe Express and Digital Media Services, said “With millions of active users, Adobe Express is seeing rapid adoption in India, and we’re excited to double down on this diverse market’s fast expanding content creation requirements by introducing user-interface and translation features in multiple Indian languages.”

The Adobe Express Free plan is available for free on web and mobile apps.

source/content: moneycontrol.com (headline edited)