The source said that the ‘Made in India’ branding, along with a QR code, provides for labeling of domestic steel products with details of the product. “

Following the Ministry of Steel’s initiative to brand products with ‘Made in India’, Indian steel producers (ISPs) have labelled 80 per cent of their products since November last year, said an official on Monday.

“Ministry of Steel was the first to initiate and complete the branding exercise. The efforts would result in branding of 80 million tonnes of steel out of the production of 125 million tonnes in the first phase,” the official added.

Indian steel producers have finalised common labels across the product categories and allocated size and space for the ‘Made in India’ logo for each label.

“All the ISPs have started roll out of branding with selected categories of steel products in their product portfolio by fixing of new ‘Made in India’ label on their products from November 4, 2023 onwards,” the source said, adding RINL, JSPL and TATA Steel Ltd have covered 100 per cent of their product range, while the rest will complete the branding by the end of June.

Explaining the need of the branding, the source said, “the label will help to create a common brand value for all Made-in-India steel products nationally and internationally and to further encourage manufacturers to maximise their local manufacturing process, thereby giving a much-needed boost to the Indian economy.

In the long run, it will be a key identifier for Indian steel sector markets across the world, further cementing India’s position in global markets. The Made in India Label along with the overall country branding through the Brand India Mission will complement each other and help in achieving the final goal of ‘Atmanirbhar Bharat’ making for India and the world.”

According to sources, the concept was initially suggested by Prime Minister Narendra Modi , which was later conceptualised by the Department for Promotion of Industry and Internal Trade (DPIIT) and implemented by the Steel Ministry.

The source said that the ‘Made in India’ branding, along with a QR code, provides for labeling of domestic steel products with details of the product. “The vision is to boost credibility of ‘Made in India’ and promotion of domestically-produced steel and to enable the Indian consumers to make an informed choice. ‘Made in India’ Label is intended for both domestic market and also for exports,” the source said.

source/content: indianexpress.com (headline edited)